Knitting is popular all over the globe as a fun and artistic hobby. It can be indulged in while watching telly, on public transport, lying on the sand, perhaps even some snatched snitches at a family gathering – knitting can be taken anywhere anytime! But for many, knitting is not just fun. Knitting for profit allows talented knitters to earn money doing what they like best!
When a handcrafter has established their ability to knit well and quickly, and has built up a number of items to be sold, they can begin marketing! There are various options available to the knitter: on the world wide web, at markets, through reputation, and boutiques.
Selling via the internet means the handcrafter can move stock from their own home. This does not mean it is necessarily easy at first, because dealing with product enquiries, shipping and doing buyer follow-up does take time and organisation. Taking good quality photographs of the item in good light, and making sure the product looks attractive will help sell the piece. Composing a couple of sentences describing the product – what it is made of, the tone, size, how to mix and match – will enhance buyer perception. The browser will stop to take a second look, and find ready-made reasons to purchase. Knitting blog
Pricing is an essential part of making profit through knitting: too cheap, and the price will not communicate the worth of the time invested by the crafter or the item itself, too expensive, and the bargain-hunters will not stop to have a look. Pricing begins with costing how long the item took to make and how much the base materials cost, but the knitter may do well to keep in mind the competition staged by cheap knitwear available in stores, and price accordingly to start with.
Meeting buyers and selling directly happens at markets. The seller can pitch the sale according to each customer, and display their range according to taste. Describing how the product is made helps the buyer become emotionally invested, and hopefully help them reach for their purse!
Selling word-of-mouth will generally happen naturally, but it is better not to bank on the method. Relying on your friends to bring up your knitting in conversation is definitely a hit-and-miss marketing approach! Even so, a seller would do well to share the latest business news with their friends, and display items to them, just in case the topic does come up over coffee later on!
Marketing hand-knitted pieces in boutiques is a great way to sell and market the business. The clients are generally wealthier, which is a great buying demographic for the purchase of handcrafts. Boutique managers can welcome well-organised knitters placing beautiful pieces: it is low-risk and low-effort for the boutique, and they will generally earn a small commission from the sale. The seller benefits from a place to display their product and business name and contact details, and may take extra orders as a result.
Using found, second-hand or recycled materials in crafting is a great way to make more of a profit. Opportunity shops often stock wool skeins, and estate and yard sales are good places to find wool, which is also more sustainable for the environment. Vintage never goes out of style, so a knitting blog can be thrifty but opportunistic as well!